Capital Marketplace, a Raleigh-based shopping center owned by Finmarc, hosted the Capital Carnival to kick off summer and showcase its new brand. I crafted a custom event identity with a unique font, playful colors, and festive icons to evoke a classic carnival vibe. Marketing included social media promotion, strategically placed signs, and Eventbrite for managing registrations and tracking interest. The event exceeded expectations, drawing double the anticipated turnout and firmly establishing Capital Marketplace as more than just a neighborhood center.