Olde Raleigh Village, a Raleigh-based shopping center owned by Invesco, hosted an Easter Photobooth to celebrate the start of Spring and bring the local community to the center. Our marketing strategy started with creating a memorable event brand that captured the essence of Spring while tying in the signature Olde Raleigh Village red to establish a solid visual identity. We utilized the center’s social media platforms to promote the event, strategically placing signage within the property and using Eventbrite to track registrations and further promote the event. These efforts allowed us to reach a broad and diverse audience, creating a buzz within the community and leading to a complete sell-out.